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According to the analysis, cost or the factory shut down the most direct reason. Observation of cheap nike air max 90 industry division Ma Gang thinks, Chinese labor costs are rising gradually, China "world plant" price advantage is being lost, competitiveness has started to decline, even if the Nike brand is also to the west, the manpower cost lower local metastasis.

From May this year released nike air max first quarter profit watch, a quarterly net profit growth of 38%, to 289000000 euros, Nike analysis growth mainly benefited from China and Japan market growth and customized Golf's best-selling products,http://www.nikeairmaxuk2012k.com/ costs and the tax rate reduction.

But another data shows, nike air max 1 company gross profit rate of third consecutive quarter of decline, from 48.4% in the first quarter of 2011 fell to 47.7%, the cotton, rubber in China and the rise of labor cost is closely associated. Both Nike data increased or decreased cost, become one of the most crucial factor, Nike relies on the demographic dividend get excess profits of the labor intensive growth pattern is Southeast Asia transfer.

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