2012年7月31日星期二

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In 2010, full of confidence on the company to put forward the cheap nike air max 90 brand reshape the plan, not only using a new brand logo, continue to use years of brand slogan was also from "everything possible" to "let the change occur". At the same time,http://www.nikeairmaxuk2012k.com/ the company also hopes to Nike as an opportunity to start the transformation of strategy, to attract young Nike consumer groups and close and the distance between the international brands.

But all is not well developed. Catering to the young consumers nike air max 1 brand positioning and Nike products of the price increase is not quickly recognized, lead to the loss of the original target customers, and also brought order to reduce inventory and Nike increase. Crisis in the end of 2010 is beginning to show.

Has been rising rate of 20% ~ 30% of the order amount turn sluggish fall suddenly, this leads to on December 20, 2010-21 days and two days, nike air max 95 the company's stock price down more than 20%, more than $4.5 billion from the value. Later, more and more bad of the data management company's stock price is Nike all the way around, Nike market value was once only about 15% of the peak, and domestic sports brand first throne also in 2011 was anta away.

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2012年7月27日星期五

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Since its inception in 1922, with a classic, top quality nike air max brand has been committed to providing customers with the best quality suits and casual Nike, and by the president of the United States, the Pope, stars, celebrities and business leaders favor.

In 2012, that has nearly hundred years history and sophisticated arts and crafts nike air max 1 brand will be the classic American style into china. In order to let more Chinese consumers more convenient,http://www.nikeairmaxuk2012k.com/ comprehensive understanding of brand and dynamic, Nike China official site opened, as Chinese consumers new Nike brand experience.

cheap nike air max 90 China official website detailed presents brand story, brand series, 212 shoe full production process, footwear maintenance knowledge content, also the first time with consumers to share the Nike China's first store opened in Shanghai in 2012 November news. At the same time, Nike China official website more brands and consumers to establish a platform for the exchange, if a consumer has about any brand and product inquiry, may at any time to the Nike message.

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2012年7月26日星期四

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nike air max company began in 2010 formulated the implementation of good behavior standardized plan, and set up to general manager as the director of standardization management committee,http://www.nikeairmaxuk2012k.com/ from technology, production, inspection, management, administration and other departments concerned personnel professional team, the Nike company technology, management and working standards for the preparation of, improve and optimization, vigorously promote the company's standardization promotion, promote the Nike company management modernization pace.

In the meeting, nike air max 90 chairman Wang Ji universal evaluation group of experts to introduce enterprises in the implementation of standardized practices and experience. The first, carry out standardization to unite understanding: perfect standard system, standardized Nike production, operation and management, help to improve the yield of Nike products, the market competitiveness of enterprises in the industry and the discourse right; second, the implementation of standardized first grasping the standards: through the implementation of Nike enterprise standardization management job, drive the Hantec from traditional labor-intensive to technology-intensive enterprises transformation.

Up to now, nike air max 95 shares to declare a total access to technical invention and utility model patent technology 801, has chaired or participated in the formulation of industry technology standard in 45; third, the implementation of standardized me long: Nike company unremittingly revision, improve the standardization management system, which has advanced and proper.

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2012年7月25日星期三

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If the implementation of such a transition, must be government and nike air max 95 common enterprise transformation, the former will need resources more inclining to the people's livelihood, need to become a service type government; the latter needs to make efforts to reduce the body's long habits, to look further into the future, to abandon the get rich quick thinking. This is actually an interactive, is a benign interaction, promoting Nike structural change and transition. And this one, Nike needs to shoulder the responsibility is more important, more active, more difficult for some.

According to statistics, in the nike air max contest level for a total of six different groups consisting of 140 teams, and the final high school group business two teams, women's group of young pioneers, and the acoustic group team, the news media group BTV sports teams, open education and open two attached middle school team the thunder team won the championship group.

It is reported,http://www.nikeairmaxuk2012k.com/ this event has been held for more than nike air max 1, early majority of basketball players known as "the people's basketball section". As the tournament for the 2012 year only sports equipment sponsor, Nike for the participants to provide all the game again, contestants in the game link in fashion show the movement style of professional Nike, clearing a path through the.

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2012年7月24日星期二

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This year's nike air max 95 finals in July 22 - 25 in China held in Shanghai, from a total of 20 teams to participate in global. Yesterday in the morning Nike group match, Hubei team U15 respectively by 1:2 and 0:4 lost to South Korea in Pohang steel and Mexico Pachuca. Today, the Hubei U15 will challenge Bochum Germany and Spain Bilbao athletics team.

According to the Hubei U15 team assistant coach peak, Hubei U15 team in the domestic level of the team should be the strongest, but this year there are 10 people has entered a small country team,http://www.nikeairmaxuk2012k.com/ the last 10 years the Hubei youth football's most successful. For the time to participate in the Super Cup, peak did not too much emphasis on performance, but emphasized in nike air max games have the ball, don't foul, have become the star quality.

Now in this era of high technology, everything like a runaway horse likes rapid development. While the London Olympic Games, there is no shortage of high-tech cheap nike air max 90 product support, many scientists also hope to use their own efforts to achieve the "higher, faster, stronger" target, various attract sb's attention technology Nike products with the aid of the Olympic Games this platform appearances in succession appear. Nike products are no exception.

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2012年7月23日星期一

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Since the financial crisis, many enterprises choose to withdraw from China nike air max 90, the relocation of factories to other places, or simply to move back home. For example,http://www.nikeairmaxuk2012k.com/ Nike Company has its in China excavator production projects withdrew their. Nike Company to bring 12000 jobs from Mexico and China to move back to the United States of America.

nike air max 95 also put it back from China ceramic cup manufacturing in the Midwest of the United States. Panasonic in Shanghai built by the plasma panel factory this year will gradually shut down, Nike will take global plasma panel production business is concentrated in the Japanese domestic production.

All signs show, we have the most proud of the nike air max cost competitive advantage, it is fast disappearing, as for the "world factory" name can how long to wear? Nike won't be the last evacuation of Chinese companies, but its economic rational choice has a very typical meaning, Nike production cost advantage is lost, has the Chinese manufacturing long board into a short board, also sounded the alarm bell of economic transition.

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2012年7月22日星期日

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According to the analysis, cost or the factory shut down the most direct reason. Observation of cheap nike air max 90 industry division Ma Gang thinks, Chinese labor costs are rising gradually, China "world plant" price advantage is being lost, competitiveness has started to decline, even if the Nike brand is also to the west, the manpower cost lower local metastasis.

From May this year released nike air max first quarter profit watch, a quarterly net profit growth of 38%, to 289000000 euros, Nike analysis growth mainly benefited from China and Japan market growth and customized Golf's best-selling products,http://www.nikeairmaxuk2012k.com/ costs and the tax rate reduction.

But another data shows, nike air max 1 company gross profit rate of third consecutive quarter of decline, from 48.4% in the first quarter of 2011 fell to 47.7%, the cotton, rubber in China and the rise of labor cost is closely associated. Both Nike data increased or decreased cost, become one of the most crucial factor, Nike relies on the demographic dividend get excess profits of the labor intensive growth pattern is Southeast Asia transfer.

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2012年7月20日星期五

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In the June nike air max 95 held a series of promotional activities, said on 1000000000.In the Nike announced the day after the anniversary promotion, Sunning, tmall, easily available to rivals at the Jingdong slogan for him, was known as the June, battle of.

Although there is no nike air max 1 platform officially announced the "challenge", but each in its plan to bring forth the new through the old promotion plan, to hold the opponent strike first to gain the initiative. In the Nike industry observers, Tencent's business platform, such as QQ online shopping tmall will not stand idly by, or with sufficient funds and the flow of the Nike site will also join the battle.

cheap nike air max 90 said recently,http://www.nikeairmaxuk2012k.com/ though never assume a target for their promotional plans, but for Nike consumers and businesses double subsidy behavior will continue, "any possible means of market in can take scope". It is reported, tmall electric city will continue June 3C offensive, in July invested 100000000 yuan of direct allowance of Nike consumer.

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2012年7月19日星期四

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Bank of America Merrill Lynch to substantially lower nike air max 90 profit forecast, target price cut by 4.7 yuan to 4.1 yuan, to maintain the "big loser run the city" rating. Barclay is the most pessimistic,http://www.nikeairmaxuk2012k.com/ ruthless cut Nike target price of 60%, from 6.5 yuan to 2.7 yuan, investment rating from "big city" and to "reduce".

Deutsche Bank has also recently the nike air max 95 target price to HK from 8.5 down to 5.4 Hong Kong dollars, 2012 - 2014 fiscal year earnings per share by 16% - 26%, to maintain the hold rating. The agency said, Nike sports in June fell 26% (Hang Seng index rise by 4% over the same period), decline should be composed mainly of lining and peak issued a profit warning and Nike sports in China in the future orders slowdown driven by.

Goldman Sachs research report pointed out, cheap nike air max brand is facing a series of structural problems, such as: low end demand growth is slow, from the international first-line brand Nike and Adidas competition, brand asset is low, lack of differentiation.

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2012年7月18日星期三

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On 2012, Chinese shoe shuffle "presents the trend. nike air max also faces the challenge, only to follow the road of innovation to break through the dilemma, see the light." In July 4, 2012, the Nike Industry Association executive vice president, the Secretary-General Xie Rongfang in China's footwear brand observer Tan Ru was quoted as saying.

Xie Rongfang said, in the face of global economic recovery slows, market confidence is fragile reality, cheap nike air max alone can't get rid of the world economy increasing downward pressure on the shadow, in 2012 to have excellent performance, foreign trade exports and sales revenue growth rate showed a declining trend. However, the footwear industry in Wenzhou will not fall, Nike Industry Association is actively trying to upgrade, in the make an issue of, will lead the Wenzhou Nike industry to develop to higher administrative levels.

In fact,http://www.nikeairmaxuk2012.com/ the whole of Wenzhou nike air max 1 industry are in the throes. According to the survey, at present, pay taxes of 2761 Wenzhou shoe enterprises have more than 800 are in stop production or condition of half stop production, more than 30% of the foreign trade enterprise Nike already stop production, half of the foreign trade exports year-on-year growth rate of about 0.8%, development situation is very serious, "zombie dilemma" - like fear disease spread in Wenzhou "Wenzhou Nike, how to develop to high administrative levels"?

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2012年7月17日星期二

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Finally, the district police stations as well as coordination with the bank staff communication, both parties have reached a consensus: the nike air max 90 shop will be $198 cash back to small, if you have the brush out the $198 bank card in return, the yuan will ensure that money into the Nike shop account.

2012 1 to 5 months, the Shenzhen Municipal labor-intensive exports nike air max 1 decline compared to the same garment export, $3.49 billion,http://www.nikeairmaxuk2012.com/ compared with 19.1 % decline in exports; Nike $1.72 billion, down 11.8 % compared to the same Furniture outlet; $1.61 billion, down 23.8 % compared to the same.

Comprehensive cost high, causing cheap nike air max product export competition advantages diminish Shenzhen City survival difficult traditional industries to further increase. After the Spring Festival, the Shenzhen because of the lack, and some of the workers monthly salary has been increased to around $4000, the rapid rise in production costs for many labor-intensive industries are faced with two Nike dilemma, there is a bankruptcy is not a single risk, click and no profit.

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2012年7月16日星期一

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Analyzes the domestic middle class the market characteristic, can discover, so-called "the middle class market" basically is an imaginary number: Is in the middle class economic status the crowd, cheap nike air max expends is not tends to the high end,http://www.nikeairmaxuk2012.com/ on the one hand is tends to the low end - - in this crowd to be quite big part of deviations "suffices the face" in the purchase the Nike product.

For example: Comes nike air max 90 to China, to discover in the reality the mainstream purchase crowd, is not in front of them aims at "the goal crowd", this certain degree lets Nike be somewhat awkward. On the other hand, a large number of middle class people just grow up, whether consumption idea or consumption habits, has continued ever- and the consumption of low income has a lot of superposition��

In other words, although takes in property concept the middle class to form gradually, but in Chinese cheap nike air max 90 market expense lamination, the people expected the true middle class attitude toward consumption has not formed, the Nike middle class must adds on the quotation mark.

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2012年7月15日星期日

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This doesn't worry about the party rev. Yuan, "we don't underestimate the ability of consumers, they nike air max 90 actually very will learn. Like writing blog or shoot video upload Nike, at first all think these a few people have the ability to do, but when you see everyone to show, you will also confident in 'personal king' time appear."

Recently, the Chinese Olympic team formally established, athletes in red dress on the group each big media headlines. But in the lens beyond, a very interesting details ten minutes before leaders meet link,http://www.nikeairmaxuk2012.com/ the Olympic athletes wearing cheap nike air max 90, but because there is some hot, the Olympic dress thick qualitative slightly, almost every athlete with a piece of card as a good fan.After ten minutes of mobilization meeting, all the members of Nike and change. This screen short outfit endorsements, for Nike is concerned, and how to hint?

This is a nike air max 95 commercial times, is a sports create value of the era. In such a big time background, the Olympics has already is not only the pitch for athletes, but also for Nike brand of battle. But the race is in the highlands athletes wear is even off the various kinds of clothing.

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2012年7月13日星期五

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In addition, the first half of 2012, the city exports India 52 shipments of goods, the value of us $ 3.6241 million, nike air max total exports in the "BRICS" ranked in second place. "As the India lower labor costs than domestic, Nike many foreign trade enterprises to export goods to India for processing, then exports, changes in the structure of Nike products also contributed to India exports increased.

cheap nike air max 90 industry analysts believe that 1.02 billion people. India has a huge consumer market. The person pointed out that Brazil and South Africa's economic growth, forming a new Nike market demand. According to statistics, 1-June this year, Shishi exports Brazil 58 batch of goods, the value of us $ 3.4503 million; export South Africa 68 batch of goods, the value of $ 2.081 million.

Analysis on cheap nike air max external trade,http://www.nikeairmaxuk2012.com/ South Africa and Brazil as the "BRICS", the domestic political and economic situation is stable, less affected by the US and European debt crisis, strong economic growth momentum. "The past few years Brazil Nike increasing spending power of the people, texture and style of dress is also very particular about. "Yang Niantai disclosed that they inject some fashion elements and high-tech means, Nike added value must be at least doubled.

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2012年7月12日星期四

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In his eyes, identify their location is the most important quality of nike air max 90 occupation managers -- in front of the boss, he is a coordination of the implementation, in their own administrative areas is a leader, two kinds of roles to keep conversion, to understand the Nike boss intentions into execution.

"Try not to become nike air max 95 boss, boss, try to change the command. In a decision issued before,http://www.nikeairmaxuk2012.com/ you can have a constructive voice, can be possible to make the correct judgment, but if the boss finally decided, whether right or wrong, you must go to finish, and try to avoid losses under the premise of the work is beautiful." In his opinion, always think their own point of view is right, not obey, not put oneself position Nike occupation managers, will eventually fall repeatedly switch cycle.

Place the position, nike air max occupation managers to recognize their own kind, to understand their entrepreneurial and managerial talents. If only the drive, has the very good public relations capacity, then can have been in service in the development of Nike enterprise; if they are managed, for data sensitive, good at keeping the words, can in some mature Nike enterprise live better.

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2012年7月11日星期三

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Such as the 2008 Beijing Olympic Games there are 3 unprecedented beer sponsors: 100, Tsingtao beer and Yanjing, But nike air max 95 in CCTV's advertising is: "sports lovers, official partner" is one of 42 to 1000 jack. As long as Nike brand and the Olympic spirit, the combined operations marketing can be everywhere.

2012 Olympic Games in London, but London and we have a 10-hour time difference, so how can you to Olympic Games for the content, using the network as a platform to reach your audience effectively disseminate information network has become a business nike air max 90 primary thinking and solve problems. In Xiamen IDEAINSIDE creative marketing communications agency director Cao Fang, Nike grafting seems to be effective, brand and Olympic Games will be a link between network operators, the core, and the specific policy is available in the following.

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2012年7月9日星期一

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Later in 1999, nike air max 2012 introduced the Nike Web site that can be customized products, consumers can choose their favorite colors and materials, and finally make their own products, and being able to get the finished product in about a month. Soon Nike sales broke the $ 100 million in 2007; Nike continues to be customized concepts from line to line.

The 2006 World Cup in Germany,http://www.cheapnikeairmaxusaz.com/ as the official advertising sponsor cheap nike air max Stadium enjoyed unique privileges, but it also made the United States ABC television network and ESPN Sports channel broadcast exclusive advertising rights for the World Cup. Face of Adidas for Nike in the traditional media of a total blockade, Nike can only be another way.

At that time United States the power of online communities have begun to emerge, nike air max 90 final and Google created this community for fans allow fans from 140 countries in the above communication, talk about their favorite players and teams, watch and download game video clips, information and so on. Joga is the world's first football fans community website, it is Nike "online community" concept, and the first step to communicate directly with consumers.

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2012年7月8日星期日

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As initiates one of jointly media, will send reporter to leave for different destinations traditional nike air max 2012 manufacturing industry powerful nations and the emerging market country and so on the Italy,http://www.cheapnikeairmaxusaz.com/ France, Germany, Brazil, Russia, Japan, India inquired about "China will make" the overseas development trail, the excavation "China will make" in the various countries market development Nike production research and development, the brand mold, the marketing promotion, the character story and so on, and from the traditional manufacturing industry powerful nation, the great nation and the main competitor country gain "China will make" may supply the model the development experience.

In 2011, our country nike running shoes foreign trade gross import/export value amounts to 3,642,060,000,000 US dollars, to global economy technical progress factor already exceed 50%, but Nike "China makes" praise or blame in overseas image continuously. Adds on the European debt crisis, the American economic resurgence slow and so on the international economy situation challenge, causes the Chinese Nike manufacturing industry to be even sterner in the overseas development situation.

From 2004, the European Union 8 years have continuously become the nike air max 90 first big trade partner. In 2011 the bilateral volume of trade amounts to 567,210,000,000 US dollars, the same ratio grows 18.3%, but the this year first 5 months, the Central Europe trade only grows 1.3%; At the same time, countries and so on US, Brazil the Nike counter-dumping which carries on in view of China attack increasingly fiercely.

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2012年7月6日星期五

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Overcapacity situation, nike air max 90 does not seem to intend to use the IPO funds raised to the expansion of production capacity. Let everyone baffled,http://www.cheapnikeairmaxusaz.com/ so it was worried about the impact of its production capacity problems due to the Nike listing.

In view of the various types of questioning, rumors, if there is a certain spread and impact, it is possible the interests of public shareholders. nike air max 2012 public relations in the industry suggested that the face of challenge, the Nike enterprises should strengthen management, timely response to questions and actively respond to the public a better understanding of the truth.

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2012年7月5日星期四

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2012年7月4日星期三

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