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In 2010, full of confidence on the company to put forward the cheap nike air max 90 brand reshape the plan, not only using a new brand logo, continue to use years of brand slogan was also from "everything possible" to "let the change occur". At the same time,http://www.nikeairmaxuk2012k.com/ the company also hopes to Nike as an opportunity to start the transformation of strategy, to attract young Nike consumer groups and close and the distance between the international brands.

But all is not well developed. Catering to the young consumers nike air max 1 brand positioning and Nike products of the price increase is not quickly recognized, lead to the loss of the original target customers, and also brought order to reduce inventory and Nike increase. Crisis in the end of 2010 is beginning to show.

Has been rising rate of 20% ~ 30% of the order amount turn sluggish fall suddenly, this leads to on December 20, 2010-21 days and two days, nike air max 95 the company's stock price down more than 20%, more than $4.5 billion from the value. Later, more and more bad of the data management company's stock price is Nike all the way around, Nike market value was once only about 15% of the peak, and domestic sports brand first throne also in 2011 was anta away.

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